Get Upfront and Personal

[Howard Larson]

Today more than ever in a marketplace that is filled with media overload, it is critical for businesses to be able to cut through the clutter. But how? Get personal.

Personalization goes beyond inserting a name of someone in your copy. It is true customization utilizing variable data and giving a customer an entirely new perception of feeling appreciated.

Once you engage your audience it is then time to work on building a lifetime relationship. Remember Harvey MacKay’s 66? Ok, so now what. Take all this knowledge and create a deeper point of engagement with your customers enabling you to determine and address THEIR needs. Not your wants.

And the cost?” Remember it costs 5 times the amount to get a new customer as opposed to keeping an established one. 5 times!

Larson note: Keep your focus on the customer. It’s really that simple, or is it?


Howard Larson
Larson & Associates
Target Marketing & Telesales Professionals for new account acquisition
Making good businesses great and great businesses even better
847-991-0488
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