Monday: Regional Manufacturing Surveys,
Tuesday: Pending Home Sales, Auto Sales,
Wednesday: Personal Income and Consumption,
Thursday: Revised Productivity and Costs
Friday: Crude Inventories, Weekly initial jobless claims, average workweek, average hourly earnings figures, Factory Orders
Larson Notes: Last week was a very interesting. While I was not expecting such nice numbers in home sales and employment. And even Black Friday showed a sales increase of .5%.
I like the outlook for th…
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Added by Howard Larson on December 1, 2009 at 11:52am —
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Monday: Existing Home Sales,
Tuesday: Gross Domestic Product, Consumer Confidence
Wednesday: Personal Income and Consumption, Weekly initial jobless claims
Thursday: Thanksgiving Day
Friday: Black Friday, New Home Sales, Crude Inventories
Larson Notes: People are sitting back wondering if they are next to get the pink slip. There is not much room to maneuver in the marketing right now. Retail has been trying to stretch out Christmas by trying to get cus…
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Added by Howard Larson on November 23, 2009 at 8:30am —
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With African American buying power project to reach $1.2 trillion by 2013 marketers are already looking for ways to capitalize on those dollars. Understand this, simply featuring an African American in your campaign does not work, you MUST recognize and speak to the distinctions with in this consumer segment.
African American buying power in 2008 in 2008 stood at $913 Billion Dollars up 187% from the $318 Billion in 1990
86% of African American women say advertisers need to do a better jog mar…
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Added by Howard Larson on November 10, 2009 at 9:12am —
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Monday: September Construction Spending, Pending Home Sales,
Tuesday: Factory Orders, Auto & Truck Sales
Wednesday: Federal Reserve Meeting
Thursday: Weekly initial jobless claims, 3rd Quarter Productivity
Friday: Consumer Credit, Wholesale Inventories
Larson Notes: The government stimulus in cars grew the economy lst month together with home sales by 3.5%. That is mainly due to cash for clunkers and the $8000 home…
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Added by Howard Larson on November 2, 2009 at 9:36pm —
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Monday:
Tuesday: Durable Goods Orders (B), Case-Shiller Home Price Index, Consumer Confidence (B)
Wednesday: Durable Goods Orders (B), New Home Sales (C+), Crude Inventories
Thursday: Weekly initial jobless claims (C+), Gross Domestic Product (B)
Friday: Personal Income and Consumption (C+), Chicago Regional Manufacturing Surveys (B)
*Rating Scale by Importance (A-F)
Larson note: Last week we saw Home sales go up but new housing st…
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Added by Howard Larson on October 26, 2009 at 8:30am —
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Today more than ever in a marketplace that is filled with media overload, it is critical for businesses to be able to cut through the clutter. But how? Get personal.
Personalization goes beyond inserting a name of someone in your copy. It is true customization utilizing variable data and giving a customer an entirely new perception of feeling appreciated.
Once you engage your audience it is then time to work on building a lifetime relationship. Remember Harvey MacKay’s 66? Ok, so now what. Tak…
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Added by Howard Larson on October 15, 2009 at 10:42am —
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E-Mail markets are always well served by remembering the basics. When you forget the basic rules of email marketing you get in trouble big time.
First, focus on the call to action. If you first identify your goal for the e-mail then determine what you want to subscribers to do and carry this though from the subject line to the e-mail design to the landing page, you’re in good shape. Keep the call to action simple, prominent and neat the top of your message.
Second, craft yo…
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Added by Howard Larson on October 14, 2009 at 11:03am —
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Monday:
Tuesday:
Wednesday: Retail Sales, Business Inventories
Thursday: Weekly initial jobless claims, Consumer Price Index, Crude Inventories
Friday: Industrial Production, Capacity Utilization
Larson note: I was a little surprised by the retail sales report for September as were a lot of people. I guess school supplies were really selling like hot cakes. That and consumer bowering going down will only help in the long run. But it is still employment. Do you add pe…
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Added by Howard Larson on October 12, 2009 at 8:09pm —
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Monday:
Tuesday:
Wednesday: Consumer Credit, Treasury Budget
Thursday: Weekly initial jobless claims, Wholesale Inventories
Friday: Trade Balance
Larson note: I was ready this week. Auto sales drop, employment rate higher. Still I like what I and my people are hearing off the street.
This week, don’t expect anything good report wise. We need inventories to keep low and I am not sure if they are low enough. My only suggestion is to pick your battles and push forward.…
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Added by Howard Larson on October 5, 2009 at 8:30am —
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Monday:
Tuesday: Case-Shiller Housing Price Index, Consumer Confidence
Wednesday: Gross Domestic Product, Regional Manufacturing Surveys
Thursday: Weekly initial jobless claims, Personal Income and Consumption, Construction Spending, Auto and Truck Sales,
Friday: Factory Orders, Payroll / Nonfarm Payrolls
Larson note: Wow was I off last week. I expected upward trends and saw bad news home sales and factory order reports. Good news was the Fed will hold intere…
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Added by Howard Larson on September 28, 2009 at 8:30am —
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Monday:
Tuesday: Case-Shiller Housing Price Index, Consumer Confidence
Wednesday: Gross Domestic Product, Regional Manufacturing Surveys
Thursday: Weekly initial jobless claims, Personal Income and Consumption, Construction Spending, Auto and Truck Sales,
Friday: Factory Orders, Payroll / Nonfarm Payrolls
Larson note: Wow was I off last week. I expected upward trends and saw bad news home sales and factory order reports. Good news was the Fed will hold intere…
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Added by Howard Larson on September 28, 2009 at 8:30am —
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Monday: Leading Indicators
Tuesday: FHFA US Housing Price Index
Wednesday:
Thursday: Weekly initial jobless claims. Existing Home Sales, Durable Goods Orders
Friday: August New Home Sales
Larson note: We saw some bad and I mean bad employment numbers last week, as August numbers really took a beating, yet on the up side the manufacturing figures looked good, very good. So where do we go from here. Yes employment is going to stay tight, very tight as employers…
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Added by Howard Larson on September 21, 2009 at 9:00am —
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Monday:
Tuesday: August Producer Price Index, August Retail Sales, July Business Inventories,
Wednesday: August Consumer Price Index, August Industrial Production, Crude Inventories,
Thursday: Weekly initial jobless claims. August Housing Starts and Building Permits,
Friday:
Larson note: Well we have another feel good week again, but remember we are STILL in a recession. Even though things are getting better, the downspin has not stopped. If we can stop losin…
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Added by Howard Larson on September 14, 2009 at 11:36am —
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Monday:
Tuesday: August vehicle sales, August institute for supply management index, July construction spending
Wednesday: Second quarter productivity revision, Fed meeting minutes, July factory orders
Thursday: Weekly initial jobless claims. August institute for supply management services index,
Friday: August employment report
Larson note: We saw another week of “good stuff”. Good consumer spending report (up 0.02%) nice car purchasing (thanks cash for clun…
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Added by Howard Larson on August 31, 2009 at 8:38am —
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Monday:
Tuesday: July Producer Price Index, July Housing Starts
Wednesday:
Thursday: Weekly initial jobless claims July Leading Economic Indicators
Friday: July Existing Home sales
Larson note: Last week came out pretty much what I expected it to be. Inventory levels lower, Production higher, and a boosts in productivity levels. This will all work out to our advantage in a month as those low inventory levels need to be refilled, perhaps not up to previous levels but…
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Added by Howard Larson on August 17, 2009 at 10:55am —
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MySpace Facts
Founded: 2003
US Unique Monthly Visitors: 62.3 million
Year to year growth: 6%
Average monthly user time spent: 2 hours, 26 minutes, 58 seconds
Age demographics: 65+ 3.6%, 50-64 15.8%, 35-49 29.1%, 18-34 34.8%, 12-17 11.8 2-11 4.9%
Female 57% Male 43%
Household incomes: $150k+ 5.1%, 100-149k 12.0%, 75-99k 16.0%, 50-74k 27.2%, 25-49% 21.0%, 0-24k 9.6%, No response in survey 3.2%
Top 500 E-retailers with Facebook page 143 (listed in the Internet top retailer Top 500 guide)
My…
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Added by Howard Larson on August 11, 2009 at 8:46am —
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Monday:
Tuesday: 2nd Quarter Productivity, June Wholesale Inventory
Wednesday: June Trade Balance,
Thursday: Weekly initial jobless claims July Retail Sales, June Business Inventories
Friday: July Consumer Price Index, July Industrial Production
Larson note: Well 2 good weeks in a row do I hear 3? I’m thinking yes. Despite the high unemployment rate things are will continue to look good. I’m hoping for low inventory levels which lead to higher production level…
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Added by Howard Larson on August 10, 2009 at 1:38pm —
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Monday: June new home sales
Tuesday: July consumer confidence, May Case-Shiller home prices
Wednesday: June durable-goods orders, Federal Reserve beige book.
Thursday: Weekly initial jobless claims
Friday: 2nd Quarter GDP
Larson note: I promised you a good statistic week last week and bingo, you got it, heck we even got a an added bonus of a no hitter perfect game pitched by Mark Buehrle of the Chicago White Sox’s. The Dow goes over 9000 and then Ford p…
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Added by Howard Larson on July 27, 2009 at 11:34am —
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Monday: June leading economic indicators
Tuesday:
Wednesday:
Thursday: Weekly initial jobless claims, June existing home sales,
Friday: July University of Michigan consumer sentiment index
Larson note: Last week was sort of nice wasn’t it? New housing starts jumped more that expected in June with a very nice 14.4% jump. And this week, well its sort of like the song “The Eve of Destruction” “Its good new week, someone dropped a bomb somewhere contaminating the atmosph…
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Added by Howard Larson on July 20, 2009 at 10:36am —
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Monday:
Tuesday: June retail sales, June producer price index
Wednesday: June consumer price index, June industrial production, May business inventories
Thursday: Weekly initial jobless claims
Friday: June housing starts
Larson note: Last week saw retail sales going down 4.9% but the trade gap narrowed to $26 billion on May.
With July 4th out of the way, maybe we can now start on making some sales and get this recovery in process. I was starting to see some…
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Added by Howard Larson on July 13, 2009 at 12:01pm —
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